Outdo

Outdo launched publicly in early May 2026 and reached 130 unique users in its first week, entirely through organic word of mouth with zero paid acquisition. In that first week, users created 172 rooms, added 568 tasks, completed 74 room joins, and 135 users completed sign-in via magic link. That's an average of 4.4 tasks added per user, demonstrating active engagement beyond surface-level visits. Each room requires sharing a code or invite link with at least one friend, meaning every room created is a distribution event in itself. The app is live at theoutdoapp.com, tracked with Mixpanel from day one, and growing daily through its built-in social sharing mechanic.

Young professionals, students, and friend groups aged 18-35 who want social accountability for daily productivity

Other, React, TypeScript, Firebase Realtime Database, Firebase Cloud Functions, Anthropic Claude API (Haiku), Firebase Auth, Mixpanel, Vite

Live product: https://theoutdoapp.com Instagram launch video (50.7k views, 892 saves): https://www.instagram.com/p/DYCHyE5Mm2v/ LinkedIn build post 1: https://www.linkedin.com/posts/aderinsola-adejuwon_a-few-weeks-ago-i-shared-that-i-was-building-ugcPost-7459564586552291328-1rVI LinkedIn build post 2: https://www.linkedin.com/posts/aderinsola-adejuwon_there-is-a-specific-kind-of-magic-in-having-ugcPost-7453392113393786880-dzjx Our traction is driven entirely by organic social media with zero paid promotion. A launch video posted on Instagram in early May 2026 reached 50,700 views and 892 saves within the first week, the saves specifically indicate strong intent to return and try the product. Two LinkedIn posts documenting the build process generated additional professional audience reach and drove direct signups. This social traction translated directly into product usage: 130 unique users, 172 rooms created, 568 tasks added, 74 room joins, and 135 sign-in completions, all within the first week of public launch.